Contributed by: Pooja Preeti
IIM Bangalore witnessed one of the most interesting panel discussions by the ‘Changemakers’ of fitness industry on 29th January 2019. Changemakers is a flagship event of Entrepreneurship and Innovation Cell of IIM Bangalore.
The first talk of the Changemaker series was on “Is FitTech the new FinTech” by and the Panel had entrepreneurs from three big startups in the fitness space viz-a-viz HealthifyMe, Cure Fit and Auro and discussion was moderated by IIM Bangalore’s esteemed Professor Sourav Mukherji. The talk began with professor Mukherji discussing the inspiration behind and the unique journey of each of the startups.
Mr. Nikhil Moorjani, Vice president of HealthifyMe shared how HealthifyMe started as a calorie tracking app and evolved into a Nutritional trainer cloud and has now 500 nutritional coaches both across India and Abroad.
Mr. Karthik Narayanan, co-founder and CTO of Auro, shared Auro being Alexa of fitness, leverages machine learning and IOT heavily to democratize the personal training through voice-based interaction and serves the fitness enthusiasts with the flavor of Boutique fitness classes and Music. Auro has been witnessing a 60-70% W-o-W growth.
The third panelist Mr. Shan MS, director of Cult.fit and an alum of IIMB, discussed how Cure.fit is working on its the vision of making being healthy easy for people. He also discussed on other horizontal initiatives of Cure.fit viz-a-viz Eat.fit, Mind.fit and Care.fit that work under the umbrella of Cure.fit and how these are being integrated for a holistic experience for the customers. He also discussed how Cure.fit has been successful in providing the community sense of bonding to the people who are new to fitness regimes.
In the second half of discussion, the panelists and the audience interacted with each other on topics that centered around what these startups are doing to retain customers, what their marketing strategy is, how do they manage trainers, coaches and ensure their well-being as well. The discussion ended on an inspirational note by Mr. Karthik Narayanan that if your heart is in it, go for it, not for the money.
Pooja is a student of the PGP 2018-20 batch at IIM Bangalore and a member of Entrepreneurship and Innovation Cell.