Internship Diaries of 2020 is a series about the various categories of roles offered by companies for summer internships. We bring to you the experiences of interns from Consulting, Finance, Marketing, General Management, Product Management, Operations and E-commerce roles to understand a bit more about their work life. The articles are meant to give the reader a glimpse into the life of an intern and help the reader understand their fit in that particular role.
Contributed by: Aakash Parikh
Picture Credits: Rishi Rathi
Edited by: Anandita Rohi
This summer, I had the opportunity to experience the consulting life at Boston Consulting Group (BCG) as a Summer Associate. The internship was a unique stint, provided the COVID-19 situation, and a completely virtual mode of work. Even though the summers were work from home mode, the interaction was very engaging & warm, thanks to all the online games and virtual parties.
The internship started with a weeklong orientation program along with my fellow summer associates, where I got to know them professionally and personally before we were staffed on our respective cases. I was staffed on an engagement where we led the digital transformation of a major steel manufacturer in India. Specifically, I was on the sales module for the project and managed a couple of workstreams under the module.
The first workstream involved developing a demand sentinel dashboard for the salesforce of the client organization. The objective was to enable the sales team to focus their targeting efforts and increase the conversion probability & average volume of sales per customer. This was achieved by analyzing the customer profiles and specific regions where they were concentrated. We also talked to experts in the industry to get a granular understanding of the sales process and improve the targeting efforts through the demand sentinel tool. The dashboard helped the client increase their sales volume at a lower cost of the salesforce.
My second workstream comprised analyzing the different products that India imports under Capital Goods (goods deployed in manufacturing other products, for example, compressors, pumps, tractors) and providing recommendations to curb these imports. This was an exciting piece. It covered multiple stakeholders – from our client to the Confederation of Indian Industry (CII) and GoI. The analysis involved exploring major imported products and the market potential within India to manufacture them indigenously. We considered different aspects of products (say, compressors) like the players in India manufacturing compressors, fragmentation in the market, location of manufacturing hubs, and trading partners. Based on the overall recommendations, the final output was presented to various Ministries of the Indian Government.
The internship was an enriching experience working with some of the smartest and most focused people. The exciting thing about consulting is that it provides a fast-paced environment to learn and deploy your ideas. In a couple of weeks, I took complete ownership of my module and started delivering directly to the client. The meetings with the client occur throughout the organizational hierarchy, including CXO & promoter levels, which provide a unique kick to the job. These meetings offer you the top management thinking process, ways in which they view business opportunities, the matrix used for decision making at such a prime age.
The work could get a bit intense at some points. Still, the support and encouragement rendered by the team gave me the energy to deliver quality outputs within the dedicated timeframe. From Day 1, I was expected to perform like a full-time hire, because of which I felt motivated. BCG also offered continuous buddy support systems and mentorship talks to understand the role and execute effectively. And lastly, the friendships I fostered within the intern class and my case team during this period will stay with me for a lifetime.
Aakash, Rishi and Anandita are students of the PGP 2019-21 batch at IIM Bangalore.