Internship Diaries of 2020: Marketing at Nestlé

Internship Diaries of 2020 is a series about the various categories of roles offered by companies for summer internships. We bring to you the experiences of interns from Consulting, Finance, Marketing, General Management, Product Management, Operations and E-commerce roles to understand a bit more about their work life. The articles are meant to give the reader a glimpse into the life of an intern and help the reader understand their fit in that particular role.

Contributed by: Prasun Shekhar

Picture Credits: Rishi Rathi                         

Edited by: Anandita Rohi

 

During my summer internship, I was privileged to get the opportunity of interning at the Foods division of Nestlé with everyone’s favourite MAGGI brand.

As an intern, I got the responsibility of contributing towards the innovation and acceleration for the MAGGI Brand, where I was expected to deliver innovative ideas for the brand to remain ahead of the curve. Despite being an intern, the trust and responsibility I got from Nestlé were very encouraging. During the internship, I felt like an integral part of Nestlé closely working with the MAGGI team and various other cross-functional stakeholders.

The project was very demanding as it had multiple dimensions needed for the development of new product ideas such as trend analysis, concept development, pack design, and checking the attractiveness of ideas. The project anchored around some core concepts of marketing and required a novel and creative approach at every step.

The entire internship provided a vibrant experience in the domain of marketing. I gathered a significant amount of learning, both functionally and professionally.

A piece of advice for all summer aspirants: Be confident. When something new comes your way, formulate an approach, question it at every step, add nuances to it, refine and move forward. And yes, a learning-focused approach is fundamental to excel in any field.

PS: Do keep in mind that ‘No matter the circumstances, you can deliver the best with proper focus and guidance.’ This entire internship was conducted online owing to COVID-19, but the seriousness, rigour, and effort required was nothing less!

Prasun, Rishi and Anandita are students of the PGP 2019-21 batch at IIM Bangalore.

 

Media Cell IIMB is the student run outreach and communication committee of IIM Bangalore dedicated to form the bridge within the student community and the outside world.

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