Internship Diaries of 2021: Business Development at Flipkart

Internship Diaries of 2021 is a series about the various categories of roles offered by companies for summer internships. We bring to you the experiences of interns from Consulting, Finance, Marketing, General Management, Product Management and E-commerce roles to understand a bit more about their work life. The articles are meant to give the reader a glimpse into the life of an intern and help the reader understand their fit in that particular role.

Contributed by: Ali Rizwan Rizvi

Ali Rizwan Rizvi holds a bachelor’s in electrical engineering from the National Institute of Technology Nagpur. Subsequently, he has worked with Reliance Industries Limited as a manager for electrical operations.

Edited by: Lakshmi R V

My job was to develop an omnichannel retail strategy for Flipkart. The project was completed in two phases – the first task was to have an extensive study of retail strategies followed by brands and their interaction across all offline and online touchpoints. This involved detailed interactions with multiple external stakeholders and internal teams to understand their requirements and ascertain a common ground. The second task was to evaluate the offerings of the Flipkart omnichannel setup and recommend an end-to-end solution plan for brands to succeed in the marketplace.

Flipkart being a tech company had vast experience of handling work from home, efficiently. The onboarding process ensured that I was equipped to access the complete firm resources from my computer. The campus relations team ensured that apart from work, my learning and networking were never hampered. The fun weekend events along with weekly group interactions helped me connect with my fellow interns and share resources for each other’s projects. The weekly business masterclass sessions by company executives were a great way of learning from the industry stalwarts. Overall, I felt that the lack of physical presence was partly compensated through such social interactions. My team was super accessible and extremely helpful. Many times, they go out of their way to help me steer through a tough situation. I was pleased to get all the support I needed from my teammates, manager, and senior leadership.

The internship helped me develop first principles thinking and stakeholder management skills. I also got to learn about the intricacies of retail in the Indian e-commerce scenario. The project I was handling had a complex segment of aligning the needs of external stakeholders with the firm’s internal processes. What worked best for me was reaching out to as many relevant people as possible within the industry and asking the right questions. I was expecting an open environment and a steep learning curve at Flipkart, primarily because of its leadership in e-commerce in India and its amazing work culture, and it did not disappoint. I was assigned a project in the omnichannel division based on the company’s evolving strategy and roadmap. The project was demanding, with high expectations and involved immense learning.

To crack into e-commerce, understand how the sector functions, learn about the business models and the stakeholders involved. Since the sector growth is rapid, get a hold of the key trends in the Indian as well as global e-commerce firms and their future roadmaps. It is paramount to have a structured approach to problem-solving. Lastly, as this is a highly tech-driven sector, it always helps to possess data handling capability.

Media Cell IIMB is the student run outreach and communication committee of IIM Bangalore dedicated to form the bridge within the student community and the outside world.

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