Unmaad 2013 – The Launch

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Unmaad Logo full size

Amidst the New Year celebrations at IIM Bangalore, Unmaad 2013 was launched in style. As the clock struck 12, a crowd of 300+ students who had put on their dancing shoes and were lost in the dhinchak Bollywood numbers, froze in awe when a group of 10 students broke into an impromptu UV light performance. The UV light performance was the first of its kind happening at IIM Bangalore. With complete darkness surrounding the venue, the performance started off with the song ‘Muqabla’ by A.R. Rahman with a dance-off between a white clad student and his shadow in black. Amidst fireworks, the letters of the word ‘Unmaad’ and the Unmaad logo, with the tag line ‘masti ki ARTshala’ was launched with pomp and oomph.

Unmaad Launch

The crowd couldn’t help but scream and shout with excitement throughout the unveiling. A huge 3-D notebook called ‘Unmaad Scrapbook’ was designed to include student experiences and thoughts, as well as a page dedicated to Bollywood, in order to demarcate the theme of celebrating a 100 years of Indian cinema. Counted as one of India’s biggest B-School Cultural Festival, Unmaad attracts more than 30,000 footfalls every year. This year Unmaad is scheduled to be held from 8-10th of February. The key attractions of the festival include a scintillating performance by KK on the 9th of February. and the French band Scratch Bandits Screw. B-School of Rock, which invites performances from more than 100 semi-professional rock bands all over the country, and the Fashion Show (Haute Couture) remain the flagship events of the fest. The fest held in partnership with some of the biggest brands and media houses in the industry is eagerly awaited for by all. So mark your calendars, and haul your asses over to IIMB on 8-10th February to make the most of Unmaad 2013.

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