INGEN is the flagship B-plan contest of Eximius, the Entrepreneurship Summit at IIM Bangalore that provides budding entrepreneurs a platform to showcase their ideas that could be the next big startup. This year INGEN attracted more than 150 B-plan submissions from pan India out of which 8 teams were finally shortlisted to present their business ideas to the VCs and an open audience on 2nd day of Eximius. After a very close competition, a business venture for ‘Solar Powered Crop Harvesting Machine’ emerged as the winner of the competition. A sum of 1 Lakh Rupees were given as prize money to the winners. The VCs were genuinely impressed by the plans presented by the finalists. A couple of VCs expressed their interest in a few business plans and had long personal discussions with them after the competition got over. Thus, the event proved out to be perfect platform for innovative and out of the box business ideas, that could well be the booming businesses tomorrow.
Level Up – The ITC Classmate case challenge:
Moving up the ladder of premiumness is one of the most challenging problems which any marketer dreams of tackling correctly. Eximius provided students with such an opportunity via Level Up even before leaving the academic life and entering industry. The teams were given a case on a real opportunity being explored by ITC’s education and stationery products business (ESPB) which has two prominent brands – classmate and papercraft. The teams made presentations on various kinds of options which can be explored for entering the premium segment of the market and at the same time defending and strengthening the position of the existing brands. The event saw participation from premier colleges like IIM Lucknow, IIM Indore, NITIE and SIBM Pune. All the judges appreciated the creativity shown by teams and stressed that this is what distinguishes a marquee marketer from others.
The Eximius theme quiz has featured multiple themes over the years relevant to the world of Entrepreneurship. This year it was back to tease the brain cells of participants with a new theme ‘Failure Fuels Success’. The quiz featured questions primarily from the world of business and entrepreneurship. The event witnessed an intense battle of brains fought to get the coveted title of the best biz-quizzer.
Panel discussion – “The E-World”:
The panel discussion was focused on the start-ups in the e-commerce and mobile platforms space. The discussion was opened by a presentation from the youngest CEO’s of the country Mr. Shravan and Sanjay Kumaran, aged 12 and 10 respectively. They presented about their company “Go Dimensions” which builds mobile applications in the areas of education, games, lifestyle and convenience. Mr. Sandipan Mitra (Director, Sales & Marketing, JustEAT.in), Mr. Akash Dongre (Co-Founder, MoFirst), Mr. Shantanu Jha (Co-Founder, Docsuggest.com), Mr. Amit Baid (Founder & CEO, Pipal Tech Ventures) were the panelists and the discussion was moderated by Mr. Rekuram Varadharaj (Marketing Director – Enterprise Solutions & Medium Business, Dell India). Each panelist shared his story on how each of them had to overcome so many challenges to get everything in place. Issues related to future challenges in the e-commerce & mobile platforms space were discussed at length which was followed by an interaction with the audience in the form of Q&A.
Panel Discussion – “Woman Entrepreneurs in India”:
The discussion on Woman Entrepreneurs in India focused on what unique skills do woman entrepreneurs bring to the table and how can the growth of women business owners contribute to refurbishing the economy. Ms. Vinita Ananth (CEO and Founder at CEO Council of India and gitGrow), Ms. Garima Saitja (Co-Founder, Poshvine.com), Ms. Kalpana Rao (Owner, Pari’s Haute Couture), Ms. Poonam Kasturi (Founder, Daily Dump) were the panelists and the discussion was moderated by Ms. Saundarya Rajesh (Founder – President, AVTAR Career Creators & FLEXI Careers India). The discussion moved along the following four tracks, 1) Woman Entrepreneurs and Emotional Intelligence, 2) Start-Up Challenges, 3) Industries that lend themselves to women business owners and 4) The Challenge of Scale. This was followed by an interaction with the audience in the form of Q&A.
Hazaar ka Bazaar (Renovar) – The Creative Marketing Challenge:
Hazaar Ka Bazaar challenged the participants to put their thinking caps on and step into the shoes of the Chief Marketing Officer. The task given was to revive a failed brand and devise strategies and chart a path to help it regain its lost glory. The event saw enthusiastic participation from teams belonging to various colleges.
Art of Elevator Pitch:
You don’t need to be in an elevator with the world’s hottest CEO to need convincing skills, it’s something we use every day in business, class and our personal lives. The event required the participants to craft a flawless pitch, deliver it without a twitch, never letting the panelist’s attention switch, and ultimately gaining their confidence within a time snitch! The event focused around a scenario outlined in a case involving a family run business, and the participants prepared and delivered an elevator pitch for 120 to 150 seconds in front of esteemed panelists. Based on a selection round, 8 participants were invited to the final round and make their speech. The event had two winners, Sathappan S and Dhruv Shah, who took home a Nokia Lumia each.