Internship Diaries of 2020: Product Management at Sprinklr

Internship Diaries of 2020 is a series about the various categories of roles offered by companies for summer internships. We bring to you the experiences of interns from Consulting, Finance, Marketing, General Management, Product Management, Operations and E-commerce roles to understand a bit more about their work life. The articles are meant to give the reader a glimpse into the life of an intern and help the reader understand their fit in that particular role.

Contributed by: Ayush Tayal

Picture Credits: Rishi Rathi                           

Edited by: Maneesha Pujari


Summer internships in 2020 happened amidst the complete hazy environment of the pandemic that hit the world. The internships went virtual into a complete Work from Home mode. I got the opportunity to work as a Product Manager intern with the Modern Engagement team of Sprinklr during my summers. It was challenging for everyone to have a smooth internship, and Sprinklr fared there very well.

I was expecting an open environment and a steep learning curve at Sprinklr, primarily because of its futuristic vision on AI and enabling modern ways to engage with customers, and it did not disappoint. Sprinklr has a dynamic culture, and I was assigned four tasks during the course of my internship based on the company’s evolving strategy and roadmap. The tasks were demanding, with high expectations and immense learning ahead.

The SaaS company enables brands to listen to and engage with their customers through 35 social platforms. One of my major projects was analyzing and researching a new social platform and drawing a plan to integrate with Sprinklr. This involved understanding the platform’s various business use cases, functionality, and API offerings for the integration. The project enhanced Sprinklr’s customer engagement product roadmap and, in turn, its rich portfolio. Another project was focussed on performing in-depth competitor analysis for a major competitor of Sprinklr’s customer support product. This boosted the sales team’s efficacy to better pitch the product and brought out new feature recommendations for Sprinklr.

It was my first professional experience on the business side, and I was excited to give my best. The Sprinklr Way stresses upon ownership and perseverance to never give up, and it was communicated clearly in our interactions with the Culture & Talent Team. I felt the same during my two-month stint, where I had complete control over my projects and reached out to anyone regarding my queries and suggestions. Our induction program also had a half-an-hour insightful chat with the CTO.

Sprinklr’s open environment to foster learning had a visible impact on me post my internship. We had sessions from different Product Managers to understand their products and how AI is transforming the modern world. We also had access to resources like LinkedIn Learning to boost our knowledge of relevant concepts. Sprinklr organized online wellness sessions to keep the people healthy and fresh at home in those challenging times. An internal talk show called ‘The Daily Joe’ added humor and kept the company spirit alive.

Overall, it was an enriching experience to learn about various facets of a PM role, albeit virtually. The internship made me don hats of different stakeholders like developers, designers, customers, and management several times while coming up with appropriate suggestions. I learned the art of feature prioritization, research & analysis, and roadmap-oriented decision-making, which are essential skills for a PM. My technical background undoubtedly helped me to visualize the implementation side for well-rounded recommendations. It was indeed a significant first step towards a career in Product Management.

Ayush, Rishi and Maneesha are students of the PGP 2019-21 batch at IIM Bangalore.


Media Cell IIMB is the student run outreach and communication committee of IIM Bangalore dedicated to form the bridge within the student community and the outside world.

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