Internship Diaries of 2020: Product Management at Sprinklr

Internship Diaries of 2020 is a series about the various categories of roles offered by companies for summer internships. We bring to you the experiences of interns from Consulting, Finance, Marketing, General Management, Product Management, Operations and E-commerce roles to understand a bit more about their work life. The articles are meant to give the reader a glimpse into the life of an intern and help the reader understand their fit in that particular role.

Contributed by: Akshay Khairkar

Picture Credits: Rishi Rathi                            

Edited by: Chinmayee Dawre


The summer of 2020 has been one of its kind and will hold a special place in everyone’s heart. COVID-19 challenged everyone’s limits, and organizations gave their best to be at the forefront in these testing times. I interned with Sprinklr as a Product Management Intern and my experience has been nothing short of impressive, discounting the fact that it had to be virtual.

Sprinklr is a SaaS company that provides a Unified Front Office platform for modern channels. In layman terms, it’s a suite of products for Customer Experience Management. Majorly, they offer 5 Core Products, viz. Marketing, Advertising, Research, Engagement & Care. I worked with the Advertising Team. Given their startup culture & a flat organizational structure, reaching out to co-workers at the Executive level is easy as long as you ask the right questions but at times can be challenging as well.

A typical PM has to undertake a plethora of responsibilities, and getting the hang of them in mere 8-weeks is daunting. I got to work on several assignments to get a near idea about the whole product management funnel. The first one was developing a new feature/concept for the Modern Advertising Product. It involved Industry & Market Analysis, Need Gap Analysis, Interacting with Success Managers, Product Ideation, Product Design, Formulating use cases, and Defining Positive Business Outcomes for the client & company. The second one was formulating a Go To Market strategy for one of the add on feature. The last one involved developing a competitive deep-dive report of Salesforce Service Cloud for Sprinklr’s Modern Care product. In between, I got to shadow & collaborate with different stakeholders through meetings with the Development Team, Marketing Team, and a few Clients.

The environment at Sprinklr is low on supervision, and this gives an opportunity to explore all dimensions for the project. It threw us more into the self-learning mode right at the start of our internship. On a personal note, the internship provided us with a steep learning curve and a technical understanding of the Product field.

Product Management is much more than just a union of UX, Tech, and Business. In my opinion, the only way to understand it is to experience that kind of environment practically. The internship at Sprinklr provided a conducive learning environment. One should always stay proactive and focus on accurately understanding core customer problems and prioritizing them accordingly. Eventually, that is something that can make or break the product.

Lastly, Sprinklr’s vision talks about being the world’s most loved enterprise software company, ever. By that what they mean is to be loved by their employees, customers, shareholders, and every other stakeholder. It is a great place to start a career into product management, the growth & learning is exponential, and its people & culture are testimony to this very fact.

Akshay, Rishi and Chinmayee are students of the PGP 2019-21 batch at IIM Bangalore.


Media Cell IIMB is the student run outreach and communication committee of IIM Bangalore dedicated to form the bridge within the student community and the outside world.

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