Internship Diaries of 2021: CRM at Amazon Web Services

Internship Diaries of 2021 is a series about the various categories of roles offered by companies for summer internships. We bring to you the experiences of interns from Consulting, Finance, Marketing, General Management, Product Management and E-commerce roles to understand a bit more about their work life. The articles are meant to give the reader a glimpse into the life of an intern and help the reader understand their fit in that role.

Contributed by: Poornima Bansal

Poornima is a Computer Science graduate from Punjab Engineering College, Chandigarh and currently pursuing MBA from IIM Bangalore. She has 3 years of experience working as a software developer with Expedia Group and American Express.

Edited by: Lakshmi R V

The objective of the project was to create a go-to-market strategy for a machine learning-based e-KYC solution developed within AWS. An in-depth analysis basis primary and secondary research was carried out to assess the competitors, the customer personas, key differentiators of the solution and as a result, the strategy for increasing sales engagement along with the required collateral was presented to launch the solution on a wider scale. This assisted in equipping account managers of 1000+ potential accounts in bagging early opportunities.

At AWS, I found very interactive people with a very open culture. Even within a virtual setup, I could get in touch with co-workers in teams across technology, marketing, and sales. This helped me understand the different roles and responsibilities. For a virtual internship, networking is crucial to understand the organization’s culture and growth opportunities.

My manager and mentor were very supportive and enthusiastic to give me a rewarding internship experience. Thus, the level of connection I could make on a virtual platform was great. However, I couldn’t build a similar repo with other members on the team and didn’t really get to first-hand observe their day-to-day responsibilities and the style of working. A physical internship would have given me more opportunities for experiencing client interactions and handling tricky situations.

My biggest learning was that if you are willing to learn and have a genuine intent to make a lasting impact with your work, you will always find the right avenues to lead your way. On a professional level, the prejudices I had about a sales profile were definitely broken. Thus, the major learning here was being able to associate the very concept of sales and marketing with technology and that too something as niche as cloud services. This was not only unique about my internship but an absolutely explored domain for a seasoned software developer like me.

Getting rid of the inertia while working from home and keeping myself motivated was the biggest hurdle. There were times when I felt I was working in a silo. But I always ensured that I am taking the initiative to sync up regularly with my buddy, mentor, and manager to discuss project-related blockers and also understand their motivation for choosing this career path. When it comes to the project, the biggest obstacle for me was to be able to become truly customer-obsessed and not just competition-driven.

This was the first time AWS Consulting visited the campus for the Client Relationship Manager’s role. So, it was like venturing in the unknown with a bleak torchlight. But I am glad how things turned out. I could understand the business that drives technological innovations at one of the world’s largest cloud providers.

Candidates that have a knack for thinking on their feet and a genuine interest in the technology sector are a perfect fit for the role. During the interview, one needs to prove they have the potential to be a future leader at Amazon and imbibe its truly agile culture.

Poornima and Lakshmi are students of the PGP 2020-22 batch at IIM Bangalore.

Media Cell IIMB is the student run outreach and communication committee of IIM Bangalore dedicated to form the bridge within the student community and the outside world.

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