The Summers of 2019: Analytics at Puma India

The Summers of 2019 is a series about the various categories of roles offered by companies for summer internships. We bring to you the experiences of interns from Consulting, Finance, Marketing, General Management, Product Management, Operations, Analytics and E-commerce roles to understand a bit more about their work life. The articles are meant to give the reader a glimpse into the life of an intern, and maybe help the reader understand their own fit in that particular role. 

Contributed by G. Pavan Kumar

I interned with the Planning Team which deals with Data Analytics of Puma India Private Limited at the country level. My location of internship was the head office of Puma in Bengaluru. They have a huge office with near about 250 employees working in different departments. My internship experience has been quite fun with me doing what I like doing – “Number Crunching”. It was an amazing experience for me during the internship as I got to work one of the most talented and hardworking teams at Puma.

The internship program was very well structured given the amount of time we had (8 weeks) as interns. The company allotted our projects in the very first week. My project was “Cross Channel Effects due to Promotions”, wherein I needed to check if there were any Cross-channel effects and Cannibalizing effect because of the promotions across different distribution channels in the Organization. Promotions were of multiple modes within the company and have been active at different times across the channels. I needed to analyze if certain promotions were causing any cross channel or cannibalization by building models on huge sets of promotion and response data.  As a part of the project, I was working with different teams who are part of Retail and Wholesale business in the firm to integrate the data to make a Promotion Calendar for the Organization.

In the beginning, it was quite an amazing experience for me to interact with different teams who seemed very friendly and guided me in understanding the businesses of the organization. Though my project is limited to Promotions and Supply Chain side, I got to interact with almost all the teams to understand the business which later helped me to formulate the best recommendations for my Project. Most of my work was related to Excel, SQL and Power BI. By the end of my internship, I can say that I have a good amount of knowledge on all these software tools. I initially had a few weekly reviews which helped me to work effectively and on time. All my presentations were done on Excel and the model which we used was drafted on MS Word. These were the basic skills an intern was expected to have at Puma.

My work timings were very comfortable for me. Puma has a very informal culture where you can play sports in the morning whenever there were tournaments happening outside. At the same time, it’s a rule that everyone should finish the work on time and can attend the office whenever you are comfortable besides working for at least 8-9 hours a day. I used to work for 8-10 hours a day, but at times I also had to work for around 10-12 hours a day too. Most of the employees start late and work till late at night, so I found it easy to cope up with the schedule. I got the best support from my guide and the Planning team during the internship. We went for lunches and dinners with our team and also had an all-intern-party at the office twice during the internship period.

As a Data Analyst intern, I was working in a live project closely with my manager. My internship is much focused on past data, it was really a good experience to get data and prepare a model to check Cross-Channel effects in the firm. With the retail market for sporting goods growing bigger in the country, there are many competitor brands to Puma at the moment. However, the expertise that Puma brings in managing supply chains is unparalleled in India (My opinion). This helped me improve my working knowledge of supply chains during my stint there. Overall, it was an enlightening and exciting experience for me as it was my first work-experience after college.

Pavan is a student of the PGP 2018-20 batch at IIM Bangalore.

Media Cell IIMB is the student run outreach and communication committee of IIM Bangalore dedicated to form the bridge within the student community and the outside world.

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