• Vista 2013- Miebach Milestones, Can you optimize it?

    As students of business we are awed by buzzwords like intellectual capital, brand equity, proforma profit and loss statements and returns on invested capital. While these strategies are glamorous to talk and make presentations about, they are hardly tangible. As the saying goes, “It ain’t real unless the money is in the bank”. This is what operations is all about – bringing real impact to the bottom-line of companies. Operations’ events have been drawing large numbers to Vista traditionally and this year has been no different. Miebach, the global supply chain leaders, continued their association with Vista by sponsoring and judging the “Miebach Milestones” event this year. The preliminary round attracted…

  • Vista 2013- Trojan Horse, How to conquer the invincible?

    How to conquer the invincible? How to surpass the insurmountable? How to overcome the impossible? The answer to all lies in one word – Strategy. There is no better portrayal of the Art and Science of strategy than the centuries old narration of the Trojan defeat at the hands of the Greeks. This art and science was on ample display at IIM Bangalore’s Vista’s flagship event Brigade Trojan Horse. The participants faced the challenge of dealing with a LIVE case, a never-done before opportunity to work on the Marketing strategy for one of the Top 10 developers in the country – Brigade Group. They came up with innovative strategies on…

  • Vista 2013- MarkGuru, Are you the marketing guru?

    “This is how our market can be segmented…these are our target customers”. Familiar words from a still fresh Marketing course roared back to life as in the MarkGuru finals arena. Present before were hardcore marketing enthusiasts, 6 of them (2 each from IIM – A, B, one each from IIMK and PESIT BANGALORE), each as determined as the other to follow Kotler’s steps (one team was even called Kotler’s Army!!). This Vista Flagship Marketing Event required teams to design a go-to market plan for Atomberg Technologies – a company that operates in the field of remote monitoring and control. The teams had to develop target segments, positioning themes and also…

  • Vista 2013- Excelsior, Be firm to run your firm

    Strategy is easily one of the most important concepts that comes into play every day, yet goes virtually unnoticed. Right from making one’s ‘To-do’ list to taking multi-billion dollar business decisions, strategic thinking is crucial to the point of being inevitable. To commemorate its significance in business world, IIMB presented ‘Excelsior’ a game to test strategic thinking in the areas of finance, marketing and operations, given a firm to lead by yourself. The game witnessed 5 teams from IIMC, IIML, IIMK, FMS Delhi and IIMB, battling it out for the position of the ultimate champions (Excelsior meaning ever upward) in the battleground of Vista ’13. With each team armed with…

  • Vista 2013 – Vidheyak, The public policy wars

    Let us begin with Vidheyak, the public policy competition conducted by Bharath Society. Apparently, the participants were supposed to talk about increasing the involvement of the common citizen in elections. It was an unusual concept as we minions are very clear on our agenda of blindly serving the ultimate master. However, it was a great experience to learn about the electoral process of your country, the current challenges it faces and more importantly, how they can be addressed. All the 6 teams that presented showed a great level of maturity in their analysis of the problem. It was clearly evident that all of them had put in a lot of…

  • Vista 2013: Make a Wish Tree

      “But wishes are only granted in fairy tales”. So it is said, but not anymore. IIMB Vista 2013, in association with Make a Wish Foundation and team Vikasana, is making wishes come true; wishes of young children who dream big but are disadvantaged by medical conditions to achieve them.

  • Kamal Haasan flags of Vista 2013

      Vista 2013 couldn’t have asked for a better beginning. The keynote speaker, Padma Shri Kamal Haasan, set the tone for the vibrant fest with his candid quotes, witty one-liners, and savvy repartee. Beyond all that charm which was uncorked effortlessly, was wisdom, delivered in easy-to-digest capsules, and a fervent invitation to B-School students to create opportunities for themselves in the Indian film industry.

  • Haasan’s industry tip to IIMB students: Spend little, earn more

    Bangalore Mirror | Sep 28, 2013, 01.00 AM IST BANGALORE: The keynote address at Vista’13, Indian Institute of Management, Bangalore’s annual international business summit, was a slight departure from the usual. After all, Kamal Haasan, the veteran actor and Kollywood super star, hardly a conformist, was the speaker. He meant it to be an interactive session and so it was. But it was the actor who neatly turned the tables on his questioning audience when he visited the issue of piracy by saying in his familiar drawl, “Let me ask you all a very embarrassing question. How many of you watch movies on torrents?” When a number of hands flew up, the…